Clothing, particularly "sport-casual" apparel, also became a greater part of the company's product line. REI kept MSR until 2001, when it exited the manufacturing business, selling the operation to Cascade Designs, another successful outdoor gear company in the Seattle area. The company acquired nearby outdoor gear firm Mountain Safety Research in 1981, which later bought tent-maker Edgeworks and produced tents with the MSR brand. Later on, in the 1980s, and with changes to their board of directors, REI’s emphasis expanded to also include camping, kayaking, bicycling, and other outdoor activities. Through the 1970s, REI identified itself prominently as REI Co-op, focusing primarily on equipment for serious climbers, backpackers, and mountaineering expeditions.
REI OUTLET MN FREE
When Whittaker became the first American to summit Mount Everest in May of 1963, it provided REI with so much free advertising that, the following year (1964), the company’s gross income topped $1mil for the first time. Whittaker served as CEO during the 1960s and was an early board member, along with American Alpine Club president, Nicholas Clinch. In 1956, Recreational Equipment Cooperative was incorporated. Jim Whittaker was hired as the first full-time employee at REI on July 25, 1955. In 1942, Lloyd moved to a new space, down the hall from The Mountaineers’ club rooms on Pike Street.
1 and 2.įlagship store (1962–1996) in Seattle, circa 1980 11th & Pine on Capitol Hillĭuring their first year, Recreational Equipment was nothing more than a shelf at the Puget Sound Cooperative Store, a farmer's co-op near Pike Place Market in Seattle. On June 23, 1938, with the aid of Seattle attorney Ed Rombauer, five Mountaineers met at Rombauer's office, and each paid one dollar to join the Recreational Equipment Cooperative.
The Andersons had imported an Akadem Pickel ice axe from Austria, for themselves, as part of The Mountaineers Basic Climbing Course from there, the two decided to set up a co-operative to help other outdoor enthusiasts in the club acquire good-quality climbing gear at reasonable prices. Lloyd (1902–2000) and Mary (Gaiser) Anderson (1909–2017) founded REI in Seattle, Washington in 1938. It also receives orders via mail-order catalogs and the internet. REI operates 165 retail stores in 39 states. It also offers services such as outdoor-oriented vacations and courses. REI sells camping gear, hiking, climbing, cycling, water, running, fitness, snow, travel equipment, and men, women and kids clothing. It is organized as a consumers' co-operative. Recreational Equipment, Inc., doing business as REI, is an American retail and outdoor recreation services corporation.
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